Case Study

Media Marketing

Analytics Cloud Migration for Large Media Organization

Business Challenges

The client wanted to produce real-time reports to help them in business decisions from a very large amount of real-time data from a number of channels
The existing solution was offline and the reports were getting delayed by weeks and unnecessarily prone to human error

Our Solutions

SWStrategies built an AWS data lake for all incoming data
We built and connected AWS data pipelines and AWS EMR (for parallel processing) for data processing and aggregation on multiple dimensions
Utilized AWS Lambda to trigger and activate the pipelines
Utilized Tableau for data visualization

Results

We built the MVP within months- fully operational and aggregated all data sources across channels in real-time

Technologies Used

Python
AWS Cloud
Tableau

SWStrategies Difference

Thought leadership
Unique technical solutions
Technical Architecture
Agile delivery

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